Crafting the branding and packaging design for Nova crushable cocktail in a can was an exhilarating journey. I meticulously curated gradients to mirror the seamless blend of flavours, underscoring the drink's simplicity with just five core ingredients. Drawing inspiration from the explosive energy of a supernova, Nova's identity radiates celestial elegance, with a clear minimalist design paying homage to its parent brand, Dark Sky. Integrating stars into the custom type was a nod to Dark Sky's brand, ensuring a cohesive visual language that resonates with consumers. Every detail was thoughtfully crafted to deliver a memorable brand experience, capturing the essence of Nova's celestial allure with each sip.

Design & Art Direction: Jen Madole